An authentic story is most important than an original one.

In September 2012, Amanda Palmer came with an authentic story disrupting how artists did business until then with music labels.

Her way to deliver the story, though, wasn’t original as Bob Dylan had used the same way to tell his story about the Don’t look back concert tour back in 1965.

Both were great, authentic stories and had gloriously achieved their goal.

Trying to be original may paralyse you only to eventually realize that as none of the million ideas you have brought to the table were original the same will happen to the next million.

Authenticity, on the other hand comes in many forms. When you connect with your brand message, you find out a lot of unoriginal ideas could work for you.

Should you disagree, I’m sure that if you search you will find out that not even Bob Dylan was the first.

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Costantino Roselli
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