28 Jan President Snow, you were right in Hunger Games
Hope is a trap.
“Hope, it is the only thing stronger than fear. A little hope is effective, a lot of hope is dangerous. A spark is fine, as long as it’s contained.” – President Snow, Hunger Games
Average Marketers tell average stories to maintain hope.
You play the lottery hoping one day to become a millionaire. And once in a while, they give you either a winner or a jackpot to keep the spark alive.
True marketers avoid hope when there is no chance and tell great stories that create movements.